https://www.youtube.com/watch?v=_4jgUcxMezM In her classification talk, Marisa described her career journey - from her early days training as a copywriter in the UK to her current role as a creative director and strategist in the health sector. She shared an example of her work, a social marketing campaign called Dear 16-year-old Me (for Toronto charity David Cornfield Melanoma Fund), and took us through the process of creating it from brief to end product.